Targeted mailing lists help you reach the right audience by giving you more control over who receives your message. With the ability to segment your list by almost any criteria imaginable, you can be as specific about who you’re targeting as you want.
Benefits of Targeted Direct Mail Lists
Targeted direct mail lists can be extremely powerful when used the right way. Real estate agents, financial institutions, healthcare providers, home service companies, restaurants, and retailers all use targeted mailing lists to reach the consumers that matter most. Below are some popular examples of targeted direct mail lists we can provide for your next campaign.
B2B Mailing Lists
Target businesses by location (radius, area code, city, county, state, or zip code), business type, or data such as the number of employees, annual income, number of years in business, NAICS code, and more.
Current Customer Mailing Lists
Use your current POS system or customer database to send mail to your current or past customers. These lists work well for loyalty rewards offers or to spur repeat business from those you’ve served in the past.
New Mover Lists
New movers are often looking for local restaurants, plumbers, contractors, healthcare professionals, and other service providers.
New Parent Mailing Lists
A baby creates demand for many new purchases – like professional photography, diapers, baby furniture, toys, and clothing. Segment your new parent list even further by targeting prenatal or postnatal families.
Pet Owner Mailing Lists
Did you know pet owners spend close to $70 billion annually on their pets? Groomers, dog walkers, veterinarians, and pet supply retailers can all benefit from targeting households with pets.
Renter Mailing Lists
Realtors and financial institutions often target renters with higher incomes to get them interested in purchasing a home. Target all renters in your area or refine by demographics and behavioral characteristics.
Homeowner Mailing Lists
Current homeowners and mortgage holders are popular targets for refinancing offers and home equity loans. Home service providers can also benefit from removing renters, PO Boxes, and businesses from their lists.
First-Time Home Buyer Mailing Lists
New homeowners are full of questions that go along with purchasing a new home. Educate them about the products and services you provide, and they’re likely to reward you with their business.
High-Income Household Mailing Lists
If you offer a product or service with a high ticket price, make your job easier by targeting high-income households. These consumers tend to spend more than average on almost every type of purchase.